Pittsburgh, PA June 17, 2010 â€“Â Software Management, Inc. (SMI), the leading provider of sales, marketing and customer relationship management solutions for the destination industry, andÂ IGENO, a full-service managed reporting provider for destination marketing organizations, announced a strategic partnership today. The two destination marketing industry service and technology providers will partner to offer DMOs throughout the world first-class managed reporting services with a data connection directly to SMI’s DMO-industry leading CRM solution,Â Destination 3000. For DMOs looking for more robust and visually appealing reporting, with data being driven from a multitude of channels (point-of-sale, accounting software, website analytics and CRM), this partnership will be a one-stop-shop dream-team of the best CRM available to the industry combined with the most elite reporting service available to the industry.
“Quality, robust, flexible reporting options are a critical component to any good CRM tool for the destination marketing industry,” explained Jennifer Reichenbach, President of SMI. “While SMI already offers extensive reporting options within Destination 3000, this partnership takes the reporting capabilities of Destination 3000 to a level never seen before in our industry. IGENO will offer our customers nearly limitless reporting options for a flat monthly fee.”
“Our new partnership with SMI comes at a time when there is increased scrutiny of DMO performance by boards and members,”Â remarked Mark Clancy, CEO for IGENO.Â “Our dashboards and reports provide DMOs and their stakeholders with a clear view of both current performance metrics as well as future trends. Our tight integration with Destination 3000 means that DMOs can spend their time focused on delivering results rather than juggling spreadsheets.”
Through careful strategicÂ partnerships, including with IGENO andÂ Informz, SMIÂ is able to significantly increase the scope of its offerings to the destination marketing industry.Â SMI now offers: sales and customer relationship management (CRM) technology, managed reporting services, website design and integration, mobile solutions, managed hosting services, real-time processing of online leads and information requests, event and registration management, surveys, fundraising, conversion tracking and comprehensive email marketing solutions.
SMI’s core offering is itsÂ Destination 3000 Professional application, which provides convention and meeting sales management, convention services tracking, membership/industry partner management, media relations, special event calendars, publication content management, visitor inquiry and fulfillment, group tourism planning and other complete modules to manage all internal operations of a CVB or DMO.
IGENOS’s current tourism client roster includes Destination 3000 customer Visit Jacksonville, as well as Tourism Vancouver and the Shreveport-Bossier CTB. SMI works with over 100 tourism clients, including the Orlando/Orange County Convention & Visitors Bureau, Seattle’s Convention & Visitors Bureau, Visit Denver, Chicago Convention & Tourism Bureau, Syracuse Convention & Visitors Bureau, Kansas City Convention & Visitors Association, Outer Banks Visitors Bureau and Destination DC.
This strategic partnership will allow IGENO and SMI to jointly offer their services to the destination marketing industry, expanding existing and future opportunities for both technology marketing firms.
SMI and IGENO are both exhibiting and sponsoringÂ DMAI’s 96th Annual Convention in Ft. Lauderdale, FL, July 21-23. Please stop by to visit SMI at booth 303 and Igeno at booth 318 to learn more about their comprehensive suite of services for the DMO industry.
About Software Management, Inc.
Software Management, Inc., is the leading provider of sales, marketing and customer relationship management solutions for the destination marketing industry. SMI’s database solutions are used by some of the top travel and convention destinations in theÂ United States andÂ Canada includingÂ Orlando,Â Chicago andÂ New Orleans. For more information, visitÂ www.softwaremgt.com.
IGENO provides premium, comprehensive reporting and dashboarding solutions for the destination marketing industry. For a single, monthly subscription fee, DMOsÂ benefit from unlimited, tailored management reports,Â advisory services fromÂ our management consultants, integration with a variety of data sources, templates from other DMOs and licensingÂ of SAP software.Â For more information, visitÂ www.igeno.com.
IGENO – We manage your reporting so you can manage your business.TM
SMI Contact Information:
Paul Franke, Jr.
Director of Salesw & Marketing
Phone: (412) 254-9000 ext. 402
IGENO Contact Information:
Phone: (604) 817-8207