Today, IGENO announced the release of a new, free benchmarking tool for Destination Marketing Organizations. The new service is called “benchmarko” and is available now at benchmarko.com.
Mark Clancy, CEO of IGENO stated “We knew that benchmarking was of intense interest to our customers as DMOs are under increasing pressure to compete for meeting and visitor business. It’s hard to prove your value to your Board and members if you don’t know how you compare to your peers. ...Continue Reading â†’